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Xtrade, the global online trading platform, announce football legend Andres Iniesta as their new brand ambassador in a long-term deal.
Today, leading online trading platform Xtrade announced a new partnership with Spanish footballer Andres Iniesta. As part of the collaboration, the iconic Spanish midfielder will become a key part of all Xtrade communications and marketing campaigns across Xtrade brand platforms.Over the past decade, Xtrade have gained a reputation for excellence, adopting an innovative approach to deliver an award-winning service for their clients in over 25 markets across the world. The brand will elevate these values alongside Iniesta through a range of branded video content featuring the Barcelona legend.
Like Xtrade, Iniesta is known for his consistency and high level performance. He is the most decorated Spanish player in history and scored the winning goal as Spain won the 2010 World Cup. Two years later, he led Spain to Euro 2012 victory and was named 'Player of the Tournament'.Now in the final years of his career, Iniesta has spent time with Japanese side Vissel Kobe and, currently, UAE Pro League side Emirates. This association will help Xtrade to reach and engage audiences in their key Asia and GCC regions.
Andres Iniesta becomes the latest sports person to align with an online trading brand, following the likes of Robert Lewandowski (OANDA) and John Stones (Axi). As some of the most followed and respected people on the planet, alignment with high-profile athletes can have a considerable impact in elevating brands credibility and consumer trust. Association with these athletes also creates authentic brand storytelling opportunities with credible comparisons between success in professional sport and success trading the global financial markets.
For more information on the partnership and how Playmaker can help your brand, contact patrick.mccolgan@playmaker-sports.com
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