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Prolific Polish striker Robert Lewandowski announced as OANDA's first ever global brand ambassador as the company targets growth across key markets.
OANDA, the majority owner of Coinpass and a global leader in online multi-asset trading services, currency data and analytics, has announced Robert Lewandowski as its global brand ambassador.The world-class footballer plays as a striker for La Liga club FC Barcelona and captains the Polish national team. Recognised for his professionalism, positioning, technique, and finishing, Lewandowski is regarded as one of the best strikers of his generation, as well as one of the most successful players in Bundesliga and Bayern Munich history. A prolific goalscorer, he has scored over 600 goals for club and country and earned a huge fan base across the globe.
"Robert Lewandowski is the ultimate professional. His playing style, which is strategic, precise, and trustworthy, fits in perfectly with OANDA's ‘smarter trading’ brand promise," said Darren Moffett, Chief Marketing Officer at OANDA.The association with Lewandowski stems from a long-term marketing strategy to drive recognition for the award-winning OANDA brand.Further commenting, Moffett added, "OANDA is all about smarter trading, giving traders the intuitive platform, powerful tools, and clean execution they need to master their trades. We wanted a brand ambassador who reflected the spirit of our brand—it had to be a master in his own field, known for his professionalism, and with a global appeal. Robert is the perfect fit."
One of the leading online trading groups, OANDA is looking to grow its footprint across a variety of markets. As part of the partnership, Lewandowski will feature in a number of global, multimedia campaigns, as the face and voice of OANDA. This is designed to communicate OANDA's brand purpose of creating smarter trading experiences."I am very excited to partner with OANDA, one of the world's leading online trading groups: we share a passion to be our best. Preparation, focus, and skill are crucial for success on the pitch, just as they are in finance." Robert Lewandowski commented on the collaboration.
Robert Lewandowski becomes the latest sports person to align with an online trading brand, following the likes of Andres Iniesta (Xtrade) and John Stones (Axi). As some of the most followed and respected people on the planet, alignment with high-profile athletes can have a considerable impact in elevating brands credibility and consumer trust. Association with these athletes also creates authentic brand storytelling opportunities with credible comparisons between success in professional sport and success trading the global financial markets.
Interested in find out more about brand ambassadors and the impact they could have for your brand? Get in touch with the Playmaker team at patrick.mccolgan@playmaker-sports.com to find out more.
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