Uphold announce Premier League sleeve sponsorship with Burnley FC

Uphold Lead The Way On And Off The Pitch

Ranked the fastest-growing company in Silicon Valley by the San Francisco Business Times in 2022, Uphold will also become an Official Partner of Burnley FC Women, as part of the club's continued commitment to developing women’s football across the Northwest region.‍Serving over 10 million customers, Uphold provides a user-friendly platform for buying, trading, and holding a diverse range of assets, from crypto to traditional currencies and precious metals.‍The Uphold Card allows users to spend any asset they hold - including Bitcoin, XRP and Ethereum - anywhere in the world. The card is available in both physical and virtual form and offers no foreign transaction fees, low FX rates and cash back of up to 4% on every purchase.

Using Premier League Sponsorship Platform To Drive Brand Awareness

With over three billion cumulative viewers each season, the Premier League offers a lucrative marketing platform for sponsors to build their brand in key markets across the world.‍Alongside Burnley, Uphold will engage fans in focus territories via a range of football-themed campaigns and special offers. This includes the launch of the Burnley Uphold card, engaging Clarets' fans across the world with a limited edition card.

Uphold and Burnley Join Forces Ahead Of Premier League Return

Simon McLoughlin, Uphold CEO said: "We couldn't be more proud to stand beside Burnley FC as they march back into the Premier League. The Clarets embody grit and determination - climbing back up the ranks with 101 points accrued last season alongside a 22-game unbeaten run. That’s the kind of spirit we at Uphold love…Vincent Kompany at the helm just adds another layer of excitement to this partnership. With a legend who knows what victory tastes like guiding a team that’s hungry for more, Turf Moor's destined to witness some magic this season, and we're thrilled to be a part of it."‍Stuart Hunt, Burnley FC President said: “I’m pleased to expand our fantastic portfolio of partners and welcome Uphold onboard as our Official Sleeve Partner. A global brand, their vision and drive has led to them successfully serving over 140 countries, across 300+ currencies in recent years. ‍“There’s ample potential for the partnership and I’m delighted Uphold will become an Official Partner of our women’s team too - a key area of growth for us. We look forward to working together and introducing their brand to our supporters.”

Crypto Exchange Brands Target European Football Sponsorship

Following a wave of investment from crypto exchanges in global sport between 2021 - 2022, Uphold's announcement signals a second wave of crypto investment in sport. This time around, brands are targeting European football as a means to drive global growth. ‍The other notable investment has seen OKX become the sleeve sponsor of Premier League champions Manchester City. As a Premier League sleeve sponsor, the crypto platform will have considerable brand presence throughout the partnership duration with branding on all first-team kit.‍Due to the global nature of the league, Premier League sponsorship offers multi-market brands a lucrative platform to target international audiences throughout a ten-month competition schedule. With an extensive sponsorship package, including both online and offline rights, brands can integrate their sponsorship into wider marketing activities to achieves a range of goals commonly linked to brand awareness, credibility, user acquisition and user retention.

Find Out More

Looking to find out more about Premier League sponsorship and how it can help your brand? Get in touch with the Playmaker team at patrick.mccolgan@playmaker-sports.com