Goal123 is a prominent online sports betting brand in Asia. In 2023, Playmaker worked to align the brand with German superstar Michael Ballack, helping Goal123 to drive relevance among Asian football fans and successfully expand in key territories across the continent.
Goal123
2023
Strategy development
Rights identification
Negotiation & procurement
Partnership contracting
Goal123 has rapidly gained traction across Asia as a leading football-focused sports betting brand. To further differentiate themselves in the market, they sought to create a football-centric marketing strategy that would boost brand awareness and attract new users to their platform.
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Leveraging the expertise of Playmaker’s Asian team, Goal123 successfully partnered with German football icon Michael Ballack. Ballack’s storied career with clubs like Bayern Munich, Chelsea, Bayer Leverkusen, and the German national team made him a household name and the perfect ambassador for Goal123’s target audience. By integrating Ballack's image across their marketing campaigns, Goal123 leveraged the legend’s reputation to resonate more deeply with football enthusiasts throughout Asia.
Michael Ballack became the cornerstone of Goal123's marketing strategy, driving significant brand engagement across key Asian growth markets. The partnership allowed Goal123 to attract new users with Ballack-themed promotions, including exclusive giveaways and special offers, solidifying the brand’s presence and appeal across the region.
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Sports sponsorship is a powerful tool for online betting brands, including Premier League sponsorship, F1 sponsorship and ambassador programs. Email patrick.mccolgan@playmaker-sports.com to explore how Playmaker can elevate your brand’s reach through sport.
