K9WIN is a prominent online sports betting brand in Asia. Looking to elevate marketing efforts to reach a wider audience base, Playmaker helped the brand to align with European football legend Fernando Torres as their new brand ambassador.
K9WIN
2024
Strategy Development
Rights Identification
Negotiation & Procurement
Partnership Contracting
K9WIN had rapidly risen to prominence across Asia as a leading football-focused sports betting brand. In an effort to stand-out in a crowded market, the brand wanted to develop a football focused marketing strategy to differentiate from competitors and attract a bigger in their key Asian audience.
Leveraging the expertise of Playmaker’s Asian team, K9WIN successfully partnered with Spanish football icon Fernando Torres. Through a historic career, Torres had won all major accolades for teams including Liverpool, Chelsea and Spain, endearing himself to football fans around the world - including K9WIN’s Asian market. The brand could leverage this reputation to resonate with sports enthusiasts throughout the continent.
Fernando Torres became the key figure of K9WIN’s marketing strategy, driving a major uplift in brand engagement across Asia. The partnership helped K9WIN to increase consumer affinity and attract new users with Torres-themed promotions, including exclusive giveaways and special offering.
Sports sponsorship is a powerful tool for online betting brands, including Premier League sponsorship, F1 sponsorship and ambassador programs. Email patrick.mccolgan@playmaker-sports.com to explore how Playmaker can elevate your brand’s reach through sport.
