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We worked with online trading brand OANDA to develop a sports ambassador strategy with Polish football legend Robert Lewandowski that would drive brand awareness in key territories throughout the globe.
OANDA
2023
Strategy development
Rights identification
Negotiation & procurement
Partnership contracting
After acquiring Poland’s TMS Broker, OANDA sought to amplify brand awareness in the country, as well we wider markets in Europe, Asia, and the Americas via a dynamic sports sponsorship strategy.
With over a decade of experience at the forefront of online trading’s investment growth in sports sponsorship, Playmaker was uniquely positioned to help OANDA craft the most impactful strategy. Recognising the growing influence of brand ambassadors in building credibility and trust, we focused on finding a globally relevant sports figure who could resonate across OANDA’s diverse target markets. Our analysis of the global sports landscape led us to Robert Lewandowski—one of the most celebrated strikers in the world. With a stellar career at FC Barcelona, Bayern Munich, and Borussia Dortmund, Lewandowski has garnered a massive global fanbase and commanded respect in every market OANDA targeted.
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Robert Lewandowski became the face of OANDA’s global marketing efforts. His image was integrated across all major company communication channels, including brand website, online video content, out-of-home advertising, social media, and digital ads. This partnership drove OANDA’s global promotional push, solidifying the brand’s presence and trust among consumers worldwide.
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Want to find out more about how sports sponsorship can help online trading brands to achieve their goals? Email patrick.mccolgan@playmaker-sports.com to speak with a member of our team.
