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Playmaker helped OFX become the Official Foreign Exchange Partner of the Laver Cup, driving brand awareness among tennis’ affluent audience and integrating their services as an integral part of tournament operations.
OFX
2023
Strategy development
Rights identification
Negotiation & procurement
Partnership contracting
OFX, a leading global money transfer and foreign exchange company, sought to elevate its brand visibility and connect with target customers through a strategic sports partnership. They aimed to enhance awareness while also demonstrating their services by seamlessly integrating their services within the operations of a high-profile sports rights holder.
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With over a decade of experience at the forefront of global sports sponsorship, Playmaker have an extensive network of leading rights holders across the sports industry. Working with OFC, we identified tennis’ Laver Cup as the perfect opportunity for the brand. As the Official Foreign Exchange Partner of the 2023 Laver Cup, OFX not only gained global exposure but also integrated their services within Laver Cup operations, including competitive exchange rates and fee-free transactions.
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The partnership provided OFX with a powerful global stage to demonstrate the advantages of its services. Through prominent on-court branding at all Laver Cup matches, OFX increased brand awareness among tennis fans and a worldwide television audience, reinforcing their position as a leader in the global payments industry.
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Global payment leaders are investing in sports sponsorship to drive their business and marketing goals. Find out how by contacting patrick.mccolgan@playmaker-sports.com
