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We worked with Uphold, a leading crypto exchange platform, to elevate brand awareness and acquire new users, using the lucrative Premier League sponsorship platform to reach mainstream audiences in their key UK and US markets.
Uphold
2023
Strategy development
Rights identification
Negotiation & procurement
Partnership contracting
Sponsorship activation
Content Production
Since launching in 2015, Uphold had powered over $4 billion in transactions and seen tremendous growth. Now, they sought to tap into sports sponsorship as a way to boost brand awareness and accelerate customer acquisition in key markets across the UK and US.
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Leveraging our expertise, Playmaker identified the Premier League as the most suitable platform for Uphold’s sponsorship strategy. The league’s immense popularity offered unmatched exposure in line with the brand's key markets, with a 400 million cumulative audience per season in the UK and record-breaking NBC viewership in the US. We helped Uphold to become the sleeve sponsor for Burnley FC, a club that offered unique crossover appeal in the US thanks to recent high-profile investors like NFL legend JJ Watt and popular US YouTubers Dude Perfect. This partnership allowed Uphold to tap into the Premier League’s staggering 3.2 billion cumulative annual audience while fostering a strong connection with American fans.
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As a Premier League sleeve sponsor, Uphold generated consistent brand visibility across their key markets, driving a huge return on their investment. The brand further engaged Burnley supporters with a limited-edition Burnley-branded Uphold card, generating new user sign-ups through a targeted acquisition campaign directly aimed at the club’s fanbase.
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Looking to find out more about crypto exchange investment in sports sponsorship? Email patrick.mccolgan@playmaker-sport.com to speak with a member of our team.
