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Having successfully driven global expansion using global sports ambassadors, Playmaker helped Xtrade to reinvest in a strategic play to target key Southeast Asian and GCC markets alongside their new global brand ambassador, Andres Iniesta.
Xtrade
2023
Strategy development
Rights identification
Negotiation & procurement
Partnership contracting
Content production
After successfully leveraging football ambassadors to drive global expansion, Xtrade sought to reinvest with a focused strategy aimed at Southeast Asia and GCC markets.
With a decade of experience at the forefront of online trading’s investment in sports sponsorship, Playmaker helped Xtrade take their brand to the next level. We identified legendary footballer Andrés Iniesta as the ideal ambassador. Iniesta, a global icon from his storied career at FC Barcelona, enjoys immense popularity in Asia due to his former club’s strong following there. Additionally, as a current player for UAE’s Emirates Club, Iniesta was perfectly positioned to connect with fans in the GCC—one of Xtrade’s key growth markets.
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Andrés Iniesta became the face of Xtrade’s marketing campaigns, bringing his iconic presence to the forefront of the brand’s communications. With exclusive access to Iniesta, Xtrade created a compelling video series that drew parallels between the discipline required for success in football and online trading, reinforcing why audiences should choose Xtrade as their trading platform.
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Learn more about sports sponsorship investment by online trading brands and how brand ambassadors could help your brand by emailing patrick.mccolgan@playmaker-sports.com
